For strategy, digital, creative, experiential; it’s how we think about everything. Using insights to inform decisions, we make relevant changes for radical results.
As part of an ongoing relationship with Retail First group, Follow was asked to design the annual ‘foodie’s guide’ for Sunnybank Plaza & Sunny Park, a major draw card and point of difference for both centres.
We took the brief and flipped it on its head, proposing that the guide be developed into an online blog, and tie it in to a well thought out, strategic digital campaign and activation.
Danny Green had a simple idea – how could he get the blokes of Australia off the couch and on track towards a healthier lifestyle? The idea came from his good mates and partners Mark and Stu during a training session with Danny. They wanted to bottle the approach of simple exercise, healthy food, and motivation that would keep guys engaged.
Baskin-Robbins vision is: We make people happy by creating unforgettable memories & experiences. We just happen to sell the world’s favourite Ice Cream.
We’ve been working with them to bring their vision to life, helping with new store openings, creative, redesigning and developing their digital strategy and assets, while making their campaigns look and sound as delicious as their ice cream tastes.