Enabling Worldwide Adventure Enthusiasts

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Yakima, a premium roof rack brand, helps people carry their favourite gear on their vehicles to destinations all over the world. Venturing out on the open road creates shared experiences and memories that last a lifetime.

When Follow engaged with Yakima, the firm was selling products in the domestic market. Their vision extended to servicing a total of 21 markets across Australia, New Zealand, and Europe, constrained mainly by the lack of a globally relevant online sales and distribution channel.

We worked with Follow to launch our multifaceted online platform across 22 countries. It was an enormous project but Follow was able to handle the challenge.
Chris Lyons
Brand Director
Yakima Australia

Follow created an integrated Magento/WordPress multisite and multistore solution, expanding the capabilities of these platforms to service Yakima’s large dynamic global market.

Follow’s work encompassed customised design and development, extending to integration with a 3rd party API to enable vehicle selection, translation and multilingual capability, and full integration with the client’s ERP system. The client platform offers products globally via the Amazon Web Services cloud platform utilising Cloudflare.


If your business seeks a design and development agency who can not only work with, but greatly enhance your e-commerce platform, and integrate neatly with your wider marketing and operations, Follow has extremely well-proven capability. Our work with Yakima is a clear example of evolving from basic online shopping functionality to a fully customisable, scalable multi-site sales and marketing solution delivering products across a global marketplace.

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