Supporting People with Vision Loss
Since 1960, Guide Dogs Queensland has provided vital support to people who are blind or have low vision. The comprehensive list of services and support offered helps customers experience the freedom and independence they deserve.
Recognised as one of the most trusted brands in Australia, Guide Dogs Queensland relied on Follow to deliver a re-imagining of their online presence.
Follow implemented our design strategy process to unpack the needs of Guide Dogs Queensland and their many stakeholders. We worked with the Queensland team in a series of workshops and ideation sessions to clearly establish the goals of each business unit and the needs of all customers.
With a focus on end user value, we followed a service design process to provide an online presence driven by an innovative platform. All online services are completely integrated into the organisation’s complex back office operations.
Follow’s design team continued the process of creating an experience to cleverly deliver key charitable goals and objectives. Our development team further ensured the new design was deeply integrated using a robust and customised content management solution.
As a substantial project with many moving parts, we are very proud of the result launched online. We’re proud of our client’s involvement, proud of our team and their passion and skills, and perhaps most of all, proud to be part of re-imagining the work and impact of this amazing organisation.