Back to the Future
As Brisbane’s first official “Motor Inn” constructed in the 1950’s, the Metropolitan Motor Inn represented a classic part of Brisbane’s retro history. The owners recently created an amazing inhouse dining experience with Restaurant Indriya, and approached Follow to help create a new direction for the property.
Via our branding strategy process, Follow settled on a whole new look and feel for “The Metropolitan”, focusing on the quirky retro feel and amazing personalised service, leveraging the major points of difference. This resulted in a coherent feel of belonging and satisfaction when encountering the brand.
We translated the new logo and new look across various collateral including signage, stationery, uniforms and various signature design elements. In addition our digital team designed and developed a whole new web presence, with integrated booking system and offers management, to deliver a first class experience for potential guests.