Unpacking a New Brand and Website for Fonebox

J2 Global has trusted Follow since 2017 to collaborate and deliver on the brand strategy and marketing campaigns for Fonebox.

Our work has included the rebranding and repositioning of Fonebox in the inbound telecommunications market hinged on a deep understanding of their customers’ needs.

The challenge faced by Fonebox was customer’s either oversimplified the offer to the provision of 1800 numbers, or overcomplicated the solution in their minds and often felt overwhelmed by the options. By arranging the available services into manageable chunks, and setting up user journeys that step prospective customers through their needs, we’ve helped Fonebox better communicate their brand, leading to increased leads and conversion.

We work side-by-side with the Fonebox marketing and management team to deliver marketing campaigns across digital and traditional media including the conceptualisation, copywriting, and visual design.