The Laneway Weekender

The brief was to enhance customers experience and encourage trial of the new and existing food offerings in-centre through vibrant visual design. Follow devised a simple concept of tear-off offers, displayed on sandwich boards throughout the centre, in addition to the design of launch activation marketing material.

Foot traffic and sales results were extremely positive, with 27-35% increase in foot traffic and thousands of special offers redeemed at participating retailers across the weekend.

The EAT boards were so successful, they have since been adopted and integrated into Westfield North Lake’s always on annual marketing plan for casual dining.