Lunar New Year Digital ActivationBack
Delivering inspiring customer experiences is an effective way to generate long term increases to centre traffic and sales results. Follow has worked with shopping centres for over 10 years, and our experience has been built on the creation of meaningful interaction with customers.
Chadstone briefed Follow on their Lunar New Year in centre competition to create an interactive experience to run through the period.
In collaboration with Chadstone marketing team we mapped out the shopper journey required for the physical / digital activation. Through this process we fleshed out the concept and also review the technical and creative requirements needed to support the activation.
Follow delivered an interactive photo kiosk solution based on the Zodiac wheel that allowed shoppers to create boomerang style gifs of their zodiac animal to save and share via their social networks.
The kiosk was integrated into an immersive physical environment developed by Chadstone to amplify the experience in the centre.
The campaign was a great success with over 27,000 image impressions shared across multiple platforms.