Online Retail

We work with retailers to simplify the complexities of ecommerce, assisting them to re-launch online and sell more effectively.

We’ve got deep roots in retail

There is a wealth of stable technology available to online retailers in the current market. It’s very achievable to create a fully functional online store using drag-and-drop functionality with little or no design or technical experience.

As with any approach that becomes templated, the industry begins to lack major points of difference between online brands. Rather than reflect the same strong focus on unique branding and positioning of competitors in the high street or local mall, many brands’ online stores start to appear undifferentiated, if not almost identical.

Solving the difficulty of creating truly differentiated extensions of your business, we are one of Brisbane’s longest-established ecommerce site developers. Our tech team and designers work together with our strategists to produce amazing online shopping solutions.


Design-Led Thinking

Online, more than anywhere, it is crucial to differentiate your brand and online purchasing experience from your competition. Follow’s design-led strategy allows us to understand your consumers’ needs, your USP, as we plan and define every step of the way, a truly satisfying online experience. Being “design-led” does not mean being distracted by visuals, it refers to identifying and creating transformational experiences for your end users, someone we focus on like a bulldog focuses on a roast chook.

As we help realise your online vision, and how your store will deliver services and products, you will see the transformational solution take shape while participating in our proven process.


Extensive Experience in Ecommerce

We have years of experience working with retailers to simplify the complexities of ecommerce, removing the barriers to effective sales and profitability.

From the first online store for a business to complex global distribution platforms fo enterprises, our team has a track record creating beautifully-designed and technically-advanced e-Commerce websites that deliver on your vision and our promises.

Powerful eCommerce Technology

We build online stores with powerful eCommerce features including:

Product & Category

  • Advanced product filters
  • Highly customisable attributes such as colour, size, type
  • Save and compare
  • ‘More Like This’

Multiple payment gateways

  • Choose from all leading payment providers
  • Protect your company from fraud
  • Secure your customer data
  • A seamless checkout process

Shipping & Tracking

  • Integration with major logistics vendors
  • Complex freight quoting and delivery
  • Ease of use for online shoppers

Order Management

  • Detailed reports
  • Inventory warnings
  • Abandoned Cart prompts

Customer Service

  • Online Chat
  • FAQs and Knowledge Base
  • Reviews

Third party integration

  • Hundreds of choices from global suppliers
  • Supercharge your ecommerce functionality
  • Amaze and delight shoppers

Choosing The Right Platform


We’re big fans of WooCommerce, an eCommerce plugin built specifically for WordPress. It’s incredibly powerful and super flexible.

It’s misleading to describe WooCommerce by its foundation as an e-commerce plug-in for WordPress. With the core developed by Automattic, the commercial arm of WordPress, the feature set is truly awe-inspiring. After beginning life as a simple plug-in, WooCommerce is worthy of running massive global e-commerce operations.

This is further indicated by its presence running 24% of the world’s top million shopping sites. Outnumbering Magento by nearly 2 to 1, and with 3.5 times more presence than Shopify, WooCommerce is truly pervasive in the world of e-commerce.

Featured Case Study


“We worked with Follow to launch our multifaceted online platform across 22 countries. It was an enormous project but Follow was able to handle the challenge.”

Chris Lyons

Brand Director, Yakima

Tell us about your project

We would love to get you on our schedule! Please complete our project form.

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