Services

Digital Marketing

We’ve lived and breathed online retail and marketing for so long, it’s second nature. We can help you market and promote your online vision and digital product through all the avenues available online. We structure sites and content for SEO readiness, and provide inhouse services to maintain and grow your audience. We also work with best of breed partners in the industry to deliver online exposure and growth in all proven channels.

What we do

SEO

We use industry-leading approaches to prepare sites for search engine indexability and exposure. Our expreienced SEO professional ensure your presence is crafted to capitalise on the key points of difference and search terms relevant to your business. Search Engine Optimisation involves 2 core components.

  1. On site optimisation – refers to the structure, layout, indexability and content on your site, and the continual process of tweaking and managing a site based on measurements and traffic statistics gathered. Typical activities might include creation of site maps, content restructure, meta title adjustments, fine tuning of page layout, addressing accessibility issues etc.
  2. Off site optimisation – increasing the profile and visibility of a site by securing exposure of a site in other authoritative and relevant areas of the web. This might include local business listings and promotion, authoring specialist articles and media releases, and more.

SEM

SEM incorporates many tasks for a digital team, with the following as some examples of our online marketing activity:

  • Traditional ad campaigns supporting the web presence (ie. ensuring a seamless experience when dealing with your brand in any form of media)
  • Video production – eg. short clips supporting a product launch
  • Calls To Action – developing online tools for a site which help convert site visits into sales

At the very least, online marketing providers will view their role as generating qualified traffic to a site. At Follow, we extend our role to that of an influencer of your consumers.

Social Advertising

No one can deny the power of a strong social presence in most modern industries. Consumers increasingly rely on reviews and feedback gathered from independent sources they trust, such as Google search results and social communities on Facebook, Instagram, Twitter and LinkedIn.

Follow can help you curate a regularly updated social grid to complement your other marketing activity, increasing engagement and brand awareness.

Email Marketing

Follow has been managing EDM campaigns for medium to large enterprise for years, and we have evolved and grown with the amazing platforms now available to business. Talk to us about planning and designing a campaign which will deliver for your business and build loyalty.