Experience Sunnybank is a vision created by Follow for one of Brisbane’s most unique dining precincts, wanting to expand beyond shopping centre websites to launch a genuine destination marketing tool. With over 50 dine-in and takeaway options within a 5 minute walk, the array of options is truly confronting! It was important for our design to support the vision for this area to promote all the flavours of the East, accessible just a 15-minute drive from Brisbane CBD. Experience Sunnybank delivers our team’s work aligned to a common goal – immerse visitors in the variety of unique Eastern experiences available without leaving Brisbane.
- Customer Research
- User Experience
- Persona Development
- User Interface Design
- User Journeys
- Website Development
A Point of Difference
The Experience Sunnybank precinct is increasingly frequented by visitors, making their way to the area to experience the uniqueness of this amazing location. Follow’s design needed to encompass the strong points of difference offered by this destination compared to the comparatively simple offerings of a retail strip.
Our aim was to give an online glimpse into the diversity offered, and the reaction of locals and visitors alike has been to compliment the Experience Sunnybank site on how well it reflects the cultural diversity and cuisine experiences available.
With such a rich montage available in real life, the photography captured some of the essence of Experience Sunnybank.
“It’s amazing how big this campaign has become. We’re so grateful to you and your team for bringing it to us and making it happen.”