A premium adventure brand

Online Retail

Yakima has been helping people carry their favourite gear on their vehicles to destinations all over the world. A premium roof rack brand, they believe that venturing out on the open road creates shared experiences and memories that last a lifetime.

Yakima entrusted Follow to redesign and develop their online platform to support not just Australia and New Zealand but also across Europe and South Africa.

Follow has worked with the Yakima team over the last two years to scope, design and build an integrated magento/wordpress multisite and multistore solution.

Custom Development

The website brings together a number of smart and third party integrations to assist with connecting the e-commerce site into Yakima’s back office and enables customers to find roof racks and associated accessories and parts that fit their car.

Wireframes / UX

Our UX specialists worked with the Yakima team to completely reimagine the online platform and the custom workflows associated with car and roof rack selection search engine.

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