Bailey Nelson Launch Campaign

One of Australia's recent retail success stories, Bailey Nelson turned to Follow to launch the brand in Queensland

Bailey Nelson engaged Follow to roll out their Brisbane launch campaign, celebrating the opening of stores in Indooroopilly, James Street and soon to open Edward Street store in the city.

The campaign proved to be a huge success both pre and post the launch party with direct sales increases, engagement on social media and also database numbers.

The launch party was held in store at James Street and also across the James Lane forecourt directly in front of the store. It included two pop up bars by sponsors, Asahi and Brown Forman (El Jimador and Woodford Reserve) and Gerard’s Bar were engaged to cater the event with their award winning charcuterie. The concept brought the history of the brand which started at Bondi on a ‘road trip’ to Brisbane for a relaxed, summer cocktail party.